RTD News

It was more than six decades ago that Rosa Parks refused to give up her seat to a white man in Montgomery, Alabama on Dec. 1, 1955. Today, Parks would’ve turned 105 years old. To honor the civil rights activist, San Joaquin Regional Transit reserved a seat for her in the front of more than 100 busses with a picture of Parks, and a quote that says, “My only concern was to get home after a hard day’s work.” “I looked at that sign, and for a moment, I paused. It made a difference in my life today,” [...]

San Joaquin Regional Transit District (RTD) has received an AdWheels award from the American Public Transportation Association (APTA) for its social media story-telling campaign, “RTD Stories.” Customer Engagement Analyst Kelvin Cao conceived, developed, and executed the campaign. “I was engaged and fascinated by the study of mass communication dynamics and its influence with audiences across digital media.  I honed in on the idea that successful social media engagement requires an emotional and interpersonal connection between individuals.  I saw the opportunity to develop a social media campaign focusing on effective storytelling of customers and their genuine stories called #RTDStories.”  This strategy [...]