San Joaquin RTD Receives APTA AdWheel Award
achang2020-04-08T19:49:44+00:00San Joaquin Regional Transit District (RTD) has received an AdWheels award from the American Public Transportation Association (APTA) for its social media story-telling campaign, “RTD Stories.” Customer Engagement Analyst Kelvin Cao conceived, developed, and executed the campaign. “I was engaged and fascinated by the study of mass communication dynamics and its influence with audiences across digital media. I honed in on the idea that successful social media engagement requires an emotional and interpersonal connection between individuals. I saw the opportunity to develop a social media campaign focusing on effective storytelling of customers and their genuine stories called #RTDStories.” This strategy [...]